Our founders, Ben and Helen, are well-versed in economics and finance and have always been attuned to global events. They recognize the vulnerability of the monetary and financial systems, as evidenced by past crashes like those in the 1970s (oil crisis and inflation), the financial deregulation in the 1980’s and the 2008 golbal financial crisis. Additionally, they are aware of the challenges posed by corruption in governments and limited access to banking services in developed countries.

Since the onset of the 2008 financial crisis, government debt has continued to accumulate, exacerbated by the COVID-19 pandemic, which has left the economic recovery uncertain. The injection of more money into the economy through monetary stimulus has heightened concerns about inflation, as it may diminish the purchasing power of currency and lead to increased prices for goods and services. 

While expansionary monetary policies are intended to bolster economic recovery, they can have adverse effects on consumers, savers, and investors if not carefully managed. Traditional policies seem no longer suitable for the digital economic age.

Our founders discovered the empowerment of the Bitcoin technology years ago and are opting solely for Bitcoin as it is different from any other cryptocurrency due to its decentralised nature, the potential to reach a global audience while fostering inclusivity and minimising transaction costs.

They realised that Bitcoin is the hardest money and has value because of its

• durability : Bitcoin is durable as it is a purely data-based, immutable form of money. Its digital ledger system uses Proof of Work and economic incentives (free market principle) to resist any attempts to alter it, ensuring that it remains a reliable store of value over time. 
• scarcity: Bitcoin has proven to be a legitimate store of value because of its scarcity. Unlike traditional currencies, which can be printed by central banks, the supply of bitcoin is strictly limited to 21 million. This makes it resistant to the arbitrary inflation that devaluates traditional currencies and makes it a valuable asset to hold and store wealth (in order to keep your purchasing power). 
• Immutability: Once a transaction is confirmed and recorded on the blockchain, it cannot be altered or reversed. This immutability is a critical feature of Bitcoin because it ensures that the integrity of the ledger is maintained, and transactions cannot be tampered with or falsified. This is especially important in an increasingly digital world, where trust and security are paramount concerns.